16 April 2004|
Cendant continues aggressive expansion of Days brands
Cendant Hotel Group Europe has franchised four further Days Inn and Days Hotel properties as part of its expansion plans.
Days Hotel Birmingham East and Days Inn Clacton on Sea will both open in July, taking the current portfolio to 36 properties. Days Inn Haverhill and Days Inn Nuneaton will open in March 2005.
The group has recently opened hotels in South Ruislip, London; Leicester; Dublin; Sedgemoor; Warwick and Gretna Green. Further announcements are expected regarding properties in Luton and Manchester.
The group aims to have an estate comprising 60 Days Inns, Days Hotels and serviced apartments by the end of 2004.
Belinda Atkins, director of operations for Cendant, said: “The rapid expansion of Days Inn reflects our aggressive development strategy of working with existing and new multi-unit partners to help them develop portfolios of largely purpose-built, modern hotels under a successful international brand.”
The company is also expected to unveil a new bedroom design for business rooms at Days Inn and Days Hotel properties later this year.
The new look rooms will see the introduction of zoned areas for sleeping, working and relaxing. Details: www.daysinn.com
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