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Tuesday 27 May 2003, 8:47 AM

The Alliance has welcomed the Government’s decision to back London’s bid to host the 2012 Olympic Games.

Richard Tobias, Tourism Alliance Deputy chairman said: “I am delighted the Government has put its support behind London’s bid to host the 2012 Olympic Games. This is a tremendous opportunity to showcase the very best of Britain and will be a huge boost to Britain’s tourism industry before, during and after the Games. The potential benefits and legacy in social and economic terms to London and the rest of Britain are enormous”. Tourism and hospitality businesses have unreservedly supported the bid and are already beginning to lay plans to ensure that visitors to London receive the highest levels of service in hotels, restaurants and attractions throughout the region and beyond. Tobias continued: “It is not just London that will benefit. Millions of overseas visitors will take the opportunity to see many other parts of Britain and the Tourism Alliance will be working with organisations around the country to capitalise on this once in a generation opportunity. The Commonwealth Games, held in Manchester, demonstrated that we have the skills, the enthusiasm and the determination to ensure that the 2012 London Olympics will be the best ever” ends m/f NOTES FOR EDITORS The Tourism Alliance is a pan Britain grouping of seventy private and public sector bodies promoting the UK’s tourism industry. It was created with the encouragement of the Culture Secretary, Tessa Jowell, to co-ordinate and facilitate communications between government and the tourism industry. Tourism is a devolved power that falls to the Scottish Parliament in Scotland and the national Assembly for Wales in Wales. In England tourism is sponsored by the Department for Culture, Media and Sport. The Tourism Alliance also addresses national issues such as taxation and skills development. MEDIA CONTACTS For further press enquiries please telephone Richard Tobias or Karishma Chandaria on 020 7395 8246. Richard Tobias’s mobile telephone number is 07710 098 110. Tourism Alliance, Centre Point, 103 New Oxford Street, London WC1A 1DU admin

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