Appointment of the chair of the re-launched national tourism organisation
Friday 10 January 2003, 4:31 PM
NEW CHAIRMAN APPOINTED TO DRIVE FORWARD TOURISM REFORM
The Culture Secretary, Tessa Jowell, today announced the appointment of Sir Michael Lickiss as the new tourism chief.
Sir Michael will take up his new post as Chairman of the re-launched tourism body on the 1st April this year. This coincides with the operational start of the body, which will merge the resources and strengths of the English Tourism Council and British Tourist Authority.
Tessa Jowell said:
“I am very pleased that Sir Michael has accepted this challenging new role. His experience and enthusiastic leadership will drive forward a reformed organisation to deliver a new era of greater coherence and partnership in tourism - one of our most important industries.”
Sir Michael Lickiss said:
“My role, together with the Board and staff of the new organisation, will be to boost tourism within Britain, working with our private and public sector partners in Scotland and Wales and throughout the regions of England. I am looking forward to leading the organisation as it implements the exciting marketing strategy that has already been developed to attract more visitors to Britain, and creates a strategy to encourage British people to experience more of our wonderful country.
“As global competition becomes more intense, the next few years will be critical. We already have an excellent tourism offering in Britain and I am confident that the new national lead body for tourism that I will be chairing will play a major part in enhancing Britain’s prospects and further developing the quality of our products and the skills within them.”
The Government announced, on 31st October 2002, plans to create a re-launched national organisation with the aim of developing a competitive market and sustainable British tourism industry that will encourage people in Britain and abroad to take their holidays here.
As Chairman of the national organisation Sir Michael will oversee work to strengthen the marketing of Britain overseas as a tourist destination and build a new marketing force for England.
Sir Michael was appointed as the first chairman of the South West Regional Development Agency when it was established in 1998. In addition to professional accountancy he has a long record of support for both regional development and education and skills training.
Notes to Editors
Sir Michael Lickiss is a chartered accountant, recently retired after four years as the first Chairman of the South West England Regional Development Agency. Since 2001 he has been the lead spokesman on behalf of all RDA’s for tourism and has worked closely with the Secretary of State for DCMS on the tourism reform agenda. Before taking his last appointment in the South West, he was founder President of the Association of Accounting Technicians (1980-82), President of the Institute of Chartered Accountants in England and Wales (1990-91), Senior Partner of Grant Thornton (1991-94) and Chairman of the Business Technology and Education Council (BTEC; 1994-2000). He has worked in several countries around the world. He is a Governor of the London School of Economics and he was knighted for his services to his profession in 1993. He has not undertaken any political activity in the last five years.
The relaunched national tourism organisation will be legally constituted as the British Tourist Authority under the Development of Tourism Act 1969. Sir Michael Lickiss will be appointed chairman of the British Tourist Authority under that Act for a period of two years and takes over from David Quarmby, the current Chairman of the BTA. The time commitment will be an average of two days per week and the salary is £44,270 per annum.
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