The Tourism Alliance seeks to establish and maintain a favourable operating environment for all businesses involved in the delivery of tourism, particularly in England.
Our main purpose is to lobby government both in England and Brussels on the key strategic issues facing the industry.
Our Members comprises leading Trade Associations and Trade Bodies within the sector. It is a CBI-supported initiative. The CBI provides the secretariat and research capacity for the Alliance, and Membership is open to all trade associations.
If you have any questions about the Alliance or our work, please contact us.
Tourism: Opportunities for Employment and Growth
Key attributes of the tourism industry make it ideally suited to generating employment and sustainable economic growth - two of the main issues that will face the incoming Government next year. This brochure shows how by creating an environment that encourages visitors to come to Britain and maximising existing resources and opportunities, these opportunities can be maximised.
Click to view the Tourism: Opportunities for Employment and Growth Brochure
Tourism Alliance Campaign
'Take Tourism Seriously'
The Government has reduced VisitBritain's funding by 18% (£9m) over the next three years. This cut is the latest in a series of Government decisions that demonstrate the downgrading of tourism's importance to national policy.
Click here to read about the Tourism Alliance's new campaign and to find out how you can help.
The Tourism Alliance is pleased to support the fourth annual British Tourism Week (BTW) taking place from 15 - 21 March 2010. His Royal Highness the Prince of Wales will once again be Patron for this series of inter-related events, which aims to raise national and international awareness of the size, value and importance of Britain's visitor economy. Click here for more information.
The Proposal
For the UK to introduce Daylight Saving for a three year trial period in order to make better use of the hours of daylight that the country receives.
This would mean moving the clocks two hours ahead of Greenwich Mean Time (GMT) in the summer (GMT+2) and one hour ahead of GMT in the winter (GMT+1).
The Outcome
Moving to Daylight Saving means that the UK would have lighter evenings all year round. This would;
- Boost Tourism earnings by up to £3.5bn per annum
- Create up to 80,000 new jobs in the tourism and leisure sector
- Reduce the UK's CO2 emissions by 1.2m tonnes per annum
- Reduce serious injuries and deaths on the road by almost 300 per annum
- Help tackle obesity by providing an average of 55min more daylight leisure time in the evenings
2012 Games Readiness Survey by Egremont and VisitBritain
The Tourism Alliance is helping VisitBritain and Egremont who are embarking on a regular six-monthly survey of key leaders across the tourism, travel, leisure and retail sectors. Known as the "2012 Games Readiness Survey", the study will help UK businesses to ensure they grasp the benefits and opportunities presented by the 2012 Olympic Games and Paralympic Games.
Click here to complete the survey.
